The Brief

Design a logo for Paige Robertson: a realtor in Mercer County, New Jersey looking to define her personal brand. The finished logo should incorporate Paige’s slogan “Turn a New Paige in Real Estate” and use a typeface that is accessible in Microsoft Office.

The Logo

The logomark draws inspiration from building floorplans, connecting imagery to industry while emphasizing Paige’s steadfast and dedicated nature. There is also a turning page in the negative space of the letter R as an homage to her slogan. As for color, Paige wanted to use the same shade as her brokerage; navy blue has long been associated with trust and loyalty.